Privacy Statement

Data Protection Policy

Due to its purposes of business and its projects and associations, The Reach Group GmbH engages extensively in the collection, processing and use of personal data. Personal data is considered to be data relating to personal or material circumstances of an identified or identifiable individual natural person (“User”) such as his/her true name, address, age, e-mail address, telephone number or specific preferences, etc.

The collection of such data refers to the act of gathering it; the processing of personal data refers to its storage, modification, communication, locking and deletion; use is any utilization of personal data that does not constitute processing.

Personal data is protected by the EU Data Protection Directive and by the national regulations of the member states. The Reach Group GmbH observes these regulations and thus respects the individual’s right of personality and his/her right to protection of privacy.

The Reach Group GmbH takes the protection of your personal data seriously. We have compiled the following data protection policy in order to ensure compliance with data protection rules:

Personal Data

In mere advertising contacts with the User (e.g. serving banner impressions on a website), The Reach Group does not collect or process any personal data. Only non-personal data — such as information on the server via which the user has logged on to the Internet, the browser which is used and whether the user clicks on the ad — is recorded anonymously. There is no reference to a person.

The Reach Group GmbH also collects and processes personal data by means of various advertising media or websites. The scope and type of data depends on the respective information the user enters by filling out the respective input field and submitting it to The Reach Group.

Insofar as there is a contractual relationship or a relationship resembling a contractual relationship between The Reach Group GmbH and a user (through the subscription to a newsletter, for example), The Reach Group processes and uses data collected from the user as needed to fulfill its obligations to the user to the extent necessary. If The Reach Group GmbH goes beyond the transaction and fulfillment of a contractual relationship or a relationship resembling a contractual relationship in its data collection, processing and use, then it will do so only in cases where it has the express informed consent of the user and only to the extent permitted by this consent. Such purposes for the most part concern marketing and the collected data is used, among other things, for market research, customer acquisition, product information or services development.

The Reach Group GmbH uses cookies in order to, for example, optimize the use of the Internet by minimizing repetition of ads and increasing the share of relevant content for its users. Cookies are not used to collect private data. Nor is the use of cookies mandatory for The Reach Group. Users can change the settings of their browsers at any time in order to deactivate the storing of cookies. Users can obtain information about changing those settings through their respective browser provider.

Data Privacy Statement for the Use of Facebook-Plugins (Like Button)

Our website uses plugins provided by the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA. The plugins are identifiable by the Facebook logo or the ‘Like button’ (‘Gefällt mir’) on our pages. You can find a full list of Facebook plugins here:

When you visit our website, the plugin establishes a direct connection between your browser and the Facebook server. Facebook is thus informed that you have visited our website with your IP address. If you click the Facebook ‘Like button’ while you are logged into your Facebook account, you can link the contents of our pages to your Facebook profile. This allows Facebook to assign the visit to our website to your user account. We refer to the fact that, as the website provider, we do not know the content of the data that is transmitted to Facebook or how it is used by Facebook. Further information can be found in the Facebook data privacy statement at

If you do not wish to allow Facebook to assign your visit to our website to your user account you should log out of your Facebook user account before accessing our site.


The Reach Group GmbH uses so-called cookies. Cookies do not harm your computer and do not contain any viruses. We use cookies to make our website more user-friendly, more effective, and safer. Cookies are small text files that are stored on your computer and get saved by your browser.

Most of the cookies we use are so-called „session-cookies“. They will be deleted automatically after you leave the website. Other cookies remain stored on your device until you delete them. Those cookies enable us to recognize you the next time you visit our website.

You can adjust your browser settings so that you get an information every time a cookie is downloaded, stop downloading cookies altogether or in special cases, or automatically delete all cookies when you close the browser. If you set your browser to deactivate cookies, the functionality of our website might be impaired.

You can always object to your data being collected and saved, with effect for the future. To do that, you can download an opt-out-cookie from etracker using the link below. This way etracker will in the future neither collect nor store any usage data from our browser:

Data Privacy Statement for the Use of Google Analytics

This website uses analytics functionality provided by web analytics service Google Analytics, provided by Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics uses so-called “cookies”. That are text files that are stored on your device and allow for analyzing how you use our website. The usage data usually will be send to a Google server in the USA and will be stored there.

If IP-anonymization is activated on this website Google will store your IP-address on servers located in European Union member states or other signatories of the Agreement on the European Economic Area. Only in exceptional cases the complete IP-address will be send to Google serves in the USA and will be truncated there. This website’s operator commissioned Google to use this information to analyze how you use this website, to compile reports about your website activity, and to render services related to intent usage to this website’s operator. The IP-address forwarded by your browser in context with Google Analytics will not be interlinked with other data from Google.

You can object to the storage of cookies by adjusting your browser settings; in that case you might not be able to use all of our website’s features and functionalities. Additionally you can prevent the transmission of the data generated by this cookie to Google and the processing of this data by Google. To do this, just use the link below to download and install a browser plugin:


Data Privacy Statement for Use of Google AdSense

Our website uses Google AdSense. This is a service provided by Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, to embed ads on websites. Google AdSense uses so-called “cookies”. Those are files that get stored to your device and allow Google to analyze how you use our website. Google AdSense also uses Web Beacons. Those are invisible graphics that allow Google to track clicks and traffic on our website.

All of these information might be passed on to third parties by Google if demanded by law or if Google commissions third parties to process the data. Your IP-address will never be interlinked with any other data from Google.

You can prevent the storing of these cookies on your computer by adjusting your browser settings. This might lead to impaired functionality of our website on your device.

Data Privacy Statement of the Use of Google +1

You can publish information worldwide with the Google+1 button. The Google +1 button can be used by yourself and other users to receive personalized content from Google and our partners. Google saves both the information that you have provided for content +1 as well as information about the page you were viewing when you clicked +1. Your +1 can be overlaid as information together with your profile name and your photo in Google services, such as in search results or in your Google profile, or at other points on websites and in ads on the Internet.

Google records data on your +1 activity to improve Google services for you and for other users. In order to be able to use the Google +1 button you will need a globally visible, public Google profile that must contain at least the name chosen for the profile. This name is used in all Google services. In some cases this name can also replace another name that you have used when sharing content via your Google account. The identity of your Google profile can be displayed to users who know your e-mail address or have received other identifying information about you.

In addition to the intended uses described above, the information that you provide will also be used in accordance with the applicable terms of the Google Privacy Policy. Google may publish aggregate statistics about the +1 activities of the user and/or pass these statistics on to users and partners, such as publishers, advertisers or linked websites.

Data Privacy Statement for the Use of Twitter

Functions of the Twitter service are integrated on our site. These functions are offered by Twitter, Inc., 1355 Market St., Suite 900, San Francisco, CA 94013, USA. The use of Twitter and the “Re-Tweet” function links the websites you visit with your Twitter account and makes this information available to other users. Data is transferred to Twitter in the process. We want to make you aware that we as a provider of the pages have no knowledge of the content of the transferred data or of its use by Twitter. You can find further information about the data privacy declaration of Twitter at You can change your data privacy settings at Twitter in the account settings at

Data Privacy Statement for the Use of Xing

The “XING share button” is in use on this website. When accessing this website, your browser connects for a short time to the XING AG (“XING”) servers which provide the “XING share button” features (including the visitor counter). XING does not save any of your personal data when you access this website. XING does not store IP addresses, nor does it use cookies to monitor your behavior with regard to the “XING share button.” Please visit the following website to view the latest privacy policy for the “XING share button” and other information:


Our contact form enables users of our website to request further information about The Reach Group GmbH, to download content, and to provide us with their contact and demographic information. This information will be stored on the servers of our software partner Salesforce. It is used to contact our website visitors and to find out, which of our services might be interesting to you. All data collected by us is subject to this Privacy Policy. We use all information solely to optimize our marketing. is a certified licensee of the TRUSTe Privacy Seal. To get more information about the usage of personal data by please visit their full Privacy Statement. If you have any questions concerning the Privacy Statement or the usage of personal data please mail it to following address: Privacy; The Landmark @ One Market Street, Suite 300; San Francisco, CA 94105, USA.


The Reach Group GmbH relies on the double opt-in solution: The user, who has given his/her informed consent to the use of his/her data for the stated purposes, confirms this consent in a second step. In this way, The Reach Group ensures that it is this user alone who is entering the data and who is releasing the data for use by The Reach Group GmbH. In this way, The Reach Group GmbH respects the user’s right to informational self-determination. The user can withdraw his/her consent or part of it at any time, using the same means by which he/she has given this consent. We will record your consent to data collection and storage or it will be recorded for us by a partner. Upon request, we will be happy to advise you of when and how you gave your consent.

We only collect data we require to allow you to use a certain service or, for example, for those for which you have already given us your consent by having registered. If you prefer not to give your consent, we hope you understand that you will not be able to participate in the respective service.

The Reach Group GmbH also collects, processes and uses personal data on behalf of contractual and cooperation partners (e.g. website operators, advertising customers, agencies) for example for the purpose of generating addresses for subscriptions to a newsletter, product information, orders or similar.

If The Reach Group GmbH collects data on behalf of a third party, then the cooperation partner is clearly identifiable at any time. The user in this case may only assert his/her rights against The Reach Group GmbH’s cooperation partner. If The Reach Group collects data on behalf of cooperation partners and processes and uses this data, the cooperation partner is responsible for compliance with the provisions of data protection law. No rights or duties of any kind arise for The Reach Group GmbH in connection with contracts or relationships resembling contracts which the user has concluded with a cooperation partner. Neither can the Reach Group GmbH exert any influence, direct or indirect, over these contracts. In such cases, The Reach Group GmbH is bound by contractual obligations with its cooperation partner.

Of course, The Reach Group GmbH endeavors to work only with those cooperation partners that comply in the same way as The Reach Group GmbH with the principles concerning data protection law set out in this statement, or which at least guarantee the standards applicable by virtue of the EU Data Protection Directive.

Disclosure of Data to Third Parties

The Reach Group GmbH will pass on the data collected and stored with your approval according to contractual agreements to our business partners and sponsors, as long as this is necessary to serve your own interests, for example for a lottery. Of course, our partners and sponsors are obliged to respect the statuary data protection provisions. We collect your data in the cases listed below:

  • Suscription to newsletters, reminders
  • Participation in lotteries
  • Registration to online communities, forums, chats
  • Participation in electronic payment systems
  • Requests for sending further information

Dependent on the context we will collect and store your name, address, gender, date of birth, customer number, telephone number, fax number, bank details, method of payment, and e-mail address. When using electronic payment systems data dependent on the method of payment might be collected and stored.

All data – personal if applicable – collected by us, our partners, clients, third parties, and subsidiaries will additionally be centrally stored and secured by The Reach Group GmbH and might be processed or used to create an anonymized profile, if approved by you.

We explicitly state that we distance ourselves from any content published on websites we link to from this or any other of our webpages. We do not have any influence on content published on external websites. If there should be any violations of laws and/or common decency on any of the webpages we link to we will delete those links as soon as we get to know of such violations.

The Reach Group GmbH will not transfer any of your data to non-EU member states without your permission, unless allowed by the German Federal Data Protection Act (BDSG).

Right to Information

You can obtain information about the data we have saved pertaining to you at any time. In order to receive that information, please send a request in writing to:

The Reach Group GmbH
Am Karlsbad 16
10785 Berlin

or send an e-mail to

The user has the right to receive information regarding the data stored concerning the user and to the deletion and blocking of this data by The Reach Group GmbH or its cooperation partners. These rights must be asserted against The Reach Group GmbH if The Reach Group GmbH has collected, processed and used the user’s data. These rights must be asserted against the cooperation partner if that partner has collected, processed or used the user’s data through The Reach Group GmbH.

Security and Data Protection

The Reach Group GmbH is legally required to take the technical and organizational measures necessary to guarantee the protection of personal data — to protect this data from unauthorized access or unauthorized processing in particular. All data processing programs and facilities are password protected and operate using up-to-date, state-of-the-art encryption technology.

To the extent that The Reach Group GmbH uses external servers or service providers for the storage of user data or profile information, The Reach Group GmbH will ensure that they are committed to at least the same data protection standard as The Reach Group GmbH itself.

The employees of The Reach Group GmbH are obligated to protect data secrecy and data protection. This obligation includes, among other things, the requirement that employees process and use personal data only to the extent necessary within the scope of a contractual relationship or one resembling a contractual relationship, or insofar as the user has given his/her consent to the use of his/her data for the respective purposes. Any personal data that is no longer needed for the fulfillment of contractual obligations by The Reach Group GmbH, and/or for the processing and use of which The Reach Group GmbH no longer has the user’s consent, will be deleted in a way that excludes the possibility of any abuse.

Right to Object

Furthermore, you have the right at any time to revoke your consent to have your personal data collected or saved by The Reach Group GmbH. In order to exercise that right, please send a written request to:

The Reach Group GmbH
Am Karlsbad 16
10785 Berlin

You can also send an email to

Your data will be deleted under the following conditions:

  • You have no past due payments;
  • The Reach Group GmbH does not consider it to be absolutely necessary to store this data in the context of any ongoing legal dispute;
  • There is no other legal obligation to retain your data.

If you have any question about our privacy statement, please send a request in writing to:


Last modified: 2016/08/12