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SEA

Keyword-based search engine marketing

Whether you’re an advertiser, a company or an online marketing agency, our certified experts can help by providing consulting and developing the design of your SEA methods. With the placement of ads on Google, Baidu, Yahoo and Yandex, we direct high-quality traffic to your website, thus increasing its performance. With over 10 years of experience, we can effectively embed your SEA strategy into your entire online marketing strategy in accordance with your company’s objectives. Comprehensive analysis and proprietary technologies like SemSUITE®, enable us to identify growth potential and increase the ROI from your SEA activities.


Search Engine Advertising (SEA) improves your ranking in search engines and is an integral part of the online marketing mix. The majority of purchasing decisions begin with web searches using a search engine. Through in-depth account audits, new potential is identified and subsequently incorporated into targeted SEA methods. Continual optimization and the application of effective SEA tools lead to heightened brand familiarity and increased return on investment (ROI).


  • Experience: over 10 years of experience in Search Engine Advertising
  • Comprehensive service:customized support from certified account managers and an international, highly qualified staff
  • Consulting: analysis, guidance and optimization of your AdWords account; training and workshops; interim management in the event of staffing shortages
  • Audits: analysis of competitors to assess potential
  • Controlling: SEA strategy development and identification of KPIs
  • Data-driven optimization: Intelligent bid management, Google Shopping and product data-feed optimization, and conversion optimization
  • Transparency: regular and comprehensive reporting
  • Cross-media conception: SEA remarketing, display advertising, mobile advertising

Comprehensive Search Engine Marketing to boost conversions

 

Rigorous controlling and intensive account audits help us reveal unexploited potential that we then incorporate into a comprehensive SEA strategy.

Our intelligent bidding strategy guarantees you an exceptional cost-benefit ratio. Effective ad updates and the elimination of erroneous advertisements by way of feed-based, real-time updates ensure optimal performance results and increase your return on investment.

Optimization for mobile devices is another essential element of any SEA strategy. We optimize campaigns for mobile devices based on the behavior of your target groups through:

  • Performance based bid adjustments for individual campaigns on different devices
  • Creation of mobile landing pages
  • Placement of ads for app installs and app interactions

All of your SEA activities are accompanied by analysis and ad placement across all devices so that we can make performance-based adjustments on different devices. We provide frequent and customized reports that transparently inform you of the success of your mobile and online SEA campaigns in addition to providing the basis for constant improvements.

Search Engine Marketing goes far beyond the optimization of classic search results. In order to deliver new customers to your website, for example, you can also place ads on Google Maps, in the Google Search Network and on other partner websites. As part of our user-centered approach, you can use the insights garnered from these placements, generated by way of ongoing target-group analysis, for further online marketing measures – with Google Remarketing, for example, or through the deployment of Native Ads.

 

Years of experience combined with comprehensive SEA consulting

 

Our international team possesses years of experience with Google AdWords, bid management, Google Remarketing and Google Shopping. All of our SEA specialists have several certifications from Google, Bing and Yandex, making them experts in the field.

For each measure, we provide you with a contact person who assumes responsibility for conceiving and managing your SEA campaign, transparently reporting results and further developing your campaign in close consultation with you. We take into consideration not only your search engine marketing objectives, but also your overall online marketing strategy. This allows for the analysis of user needs along the entire customer journey. All of our performance marketing measures are the subject of constant development and improvement. In addition, we offer professional training and comprehensive workshops that continually develop your own know-how.

As an AdWords agency, we are a certified Google Partner and remain in close contact with Google staff. This gives us the opportunity to participate in beta programs and offers you a real competitive advantage. Our international team produces and manages campaigns that are global in scope. Our advertising texts and messages aren’t simply translated, they are adapted into local languages by native speakers.

Your Contact


Gustav Kemter

Gustav Kemter
Director Consulting & Optimization

T +49 30 5770413 53
E gke@reachgroup.com


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Intelligent bid management

 

As an SEA provider, we employ bid management tools – but only when it makes sense for you as an advertiser. Our specialists are happy to help you with the selection, implementation and management of the appropriate bid management tool. Working together with you, we create the optimal bidding strategy for the objectives of your SEA measures and the KPIs you have identified. Transparent cost-benefit analysis accompanies the process. We formulate user-defined labels to increase the effectiveness of the respective tools deployed. Of fundamental significance to our SEA experts in this regard is the choice, implementation and monitoring of a suitable bid management tool, such as Marin, IntelliAd, Kenshoo, Adobe Adlens and Google Doubleclick, among others.




User Centered Marketing Lifecycle

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The Reach Group’s goal is to make digital communication more efficient and effective. The core of this strategy is a steady focus on the end customer. Advertising methods dynamically address the personal needs of the consumer within the customer journey while taking into account current data protection regulations. The process starts at the first moment of contact with a brand, continues throughout the purchase decision process and goes beyond to the establishment of long-term brand loyalty.