The collection of valuable datasets provides you with the possibility of establishing a dialogue with individuals within your target group, thus transforming prospective buyers into customers. Through attractive offers and the creative interaction with a prospective customer’s buying impulse, you awaken interest in your services and your brand.
Lead Generation within the framework of permission marketing is an efficient method for attracting new customers. Leads are users who consciously demonstrate interest in your products, services or brands by submitting their contact details. A lead is thus a dataset that a potential customer voluntarily makes available. This information is extremely valuable to advertisers for subsequent interactions.
Lead Generation campaigns are often characterized by limited time periods and limited budgets. Designed effectively, they can perfectly complement other marketing activities and become an integrated method within your online media mix. Lead Generation methods can be versatile and innovative, such that your target group feels optimally catered to. The possibilities are myriad, such as non-cash prizes, product tests, access to interesting content, newsletter registration and the ordering of informational material and may even include participation in exclusive communities or test drives.
We support you in the design and implementation of your successful campaign. For the generation of as many high-value contacts as possible, we guide you in the creation of your advertising materials and in choosing the right incentives to trigger interactions. Our online marketing managers work together with you to identify qualitative and quantitative targets, the time frame of your Lead Generation campaign and the methods to be used in its implementation.
In accordance with its defined goals, we deliver your campaign within our performance network and ensure the appropriate reach. Our proprietary ad-server technology optimizes your campaign in real time so that its results are constantly analyzed and optimized. In addition, you receive regular reporting and evaluation of the individual methods.
Depending on your campaign’s target group and design, we help determine the most effective mix of methods. Your personal agent discusses additional Lead Generation methods and their capabilities with you, along with the use of relevant reach and lead partners. We maintain an extensive international network and can ensure premium reach in a wide variety of areas, which can be comprehensively optimized during the campaign’s implementation period.
Within the framework of email marketing, it is possible to take advantage of double opt-in addresses. One advantage of email marketing is its precise selection of target groups. Reach and the appropriate partner selection will be undertaken by our online marketing experts in accordance with your campaign and will be monitored in real time. In addition, the methods employed will be optimized through the use of specific online KPIs, such as delivery, open and click-through rates and, ultimately, conversion rates. We also create attractive newsletter templates.
In our large-format advertisements, users can directly submit their data by way of a simple input mask. We take care of subsequent data transmission for you, in addition to its pre-validation and storage, thus generating new potential buyers and customers for your shop. The promotion of your brand and your products is included.
The Reach Group’s goal is to make digital communication more efficient and effective. The core of this strategy is a steady focus on the end customer. Advertising methods dynamically address the personal needs of the consumer within the customer journey while taking into account current data protection regulations. The process starts at the first moment of contact with a brand, continues throughout the purchase decision process and goes beyond to the establishment of long-term brand loyalty.