Affiliate Marketing

We drive sales

With our specialized and international industry expertise, we have been offering Affiliate Marketing, a powerful tool for generating reach, for over 13 years. We successfully and transparently place your products and services using one of the most profitable instruments available in online marketing. At the center of our highly organized and cost-effective comprehensive service package is the targeted networking of high-quality content providers (publishers) with you as the advertiser (seller). Drawing on their expertise, years of experience and excellent contacts, our Affiliate Marketing experts conceive and develop affiliate concepts for you with the goal of establishing new partnerships with top performers. At all times throughout the process, you will have a personal account manager at your disposal to help you with the expansion of your publisher base in sectors that have proven successful, in the acquisition and identification of additional reach, in reactivating existing partnerships and in the building or expansion of partner programs or major partnerships. Industry standard performance-based remuneration also ensures that your financial risk remains low and that you retain control of your ROI.

Whether it be price comparison sites, coupon sites, cashback portals or deals blogs, affiliate sites often provide the decisive incentive in complex purchasing decisions or deliver the final trigger to buy. As such, they are an important sales solution in the online marketing mix. Partnering with established and trustworthy sales partners on equal footing together with user-centered interaction and attractive partnerships create the ideal conditions for risk-free and performance-based remuneration with a predictable ROI.

  • Strategic consulting: conception of customized affiliate solutions and development of effective recommendations for optimization
  • New reach: our in-house publisher management department ensures the effective development and scouting of sales-boosting affiliates
  • Comprehensive reporting: full transparency establishes the conditions for the continual optimization of partner programs
  • Program management: implementation and management of campaigns on the largest affiliate networks
  • Quality control: tools to prevent brand bidding and ad-hijacking in addition to qualified staff and automated KPI alerts
  • Comprehensive service: advertisement optimization, A/B testing, campaign management and reporting as well as the creation of customized advertisements

Active publisher management to build new affiliate reach


In tandem with your marketing strategy, we synchronize your brands, products and marketing goals. We also build an active, widely diversified and enduring sales partner network with suitable high-quality publishers. With the help of our own data-driven “User Centered Media Lifecycle” (UCML) method, your target group is always our primary focus and new potential partners can quickly be found. From set-up, continual optimization and success monitoring to the development of promotions and new publisher acquisition, all methods are continually optimized with a view to your customers. We don’t just analyze the efficiency of our partners, we also provide effective support to produce positive results. Intelligent audience analysis and years of experience help us identify which affiliate sites are popular with sought-after consumer groups. Our long-term relationships with top publishers and affiliate networks enable us to effectively formulate offers to publishers.

Your Contact

Timo Hoffmann

Timo Hoffmann
Director Account Management

T +49 211 563843 28


Certifications & Awards


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Comprehensive service for guaranteed success


In addition to our strategic planning and consulting activities, we also offer to take care of the complete implementation of your affiliate campaigns. Should you so desire, we will take over all aspects of account management for your partner program. We also possess the necessary technical expertise for the effective implementation of your goals. Our in-house teams offer guidance in important industries such as telecommunications, finance and retail and offer assistance with the selection of commission models, the optimization of advertisements and the identification of suitable affiliates. Our tailor-made solutions, adapted to your brand and product, guarantee that we will achieve the best results possible, from strengthening brand recognition and reach expansion to reaching your sales targets. With our experienced international team, we compile transparent reports of all KPIs, ensure constant campaign development and maintain the highest quality standards through the application of several tools. With Medialead®, we have created our own performance platform that integrates all the functions necessary for successful online campaigns into a single solution: the most modern tracking technology; effective advertisement, campaign and sales partners; comprehensive and industry standard controlling and reporting; audit-proof billing; comfortable interface management; and a high degree of flexibility for customized adjustments. Our platform saves you time, freeing up capacity for strategic tasks.

Affiliate Marketing is based on trust that stems from fair partnerships and transparent working relationships. Our high quality standards and the integrity of our work is continually demonstrated through industry awards, the permanent training of our employees and numerous certificates.

User Centered Marketing Lifecycle

The Reach Group’s goal is to make digital communication more efficient and effective. The core of this strategy is a steady focus on the end customer. Advertising methods dynamically address the personal needs of the consumer within the customer journey while taking into account current data protection regulations. The process starts at the first moment of contact with a brand, continues throughout the purchase decision process and goes beyond to the establishment of long-term brand loyalty.

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